STEALING THEIR ATTENTION
Tapping into an iconic pop culture moment, I elevated the social presence of the brand in a creative way that gained attention from both users and media outlets alike while continuing to help promote our product.
SOCIAL FIRST WINS
Increased likes on a product restock post by 162% and comments by 33% through strategic audience alignment and social-first tactics.
TURNING AUDIENCE INSIGHTS INTO VIRAL CONTENT
Through careful listening and understanding of the brand’s audience, ideated a post concept that performed more than 10 times better than the average brand post.
